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  • Writer's pictureDanae Branson

Always Be Boosting Sales


In my line of work, being consistent and persistent pays off every single time. We always need one more appointment, one more connection, one more prospect, one more sale, and one more client. We know how to get in passed the gatekeepers and make friends with the powers that be – some think it’s luck, I say it’s determination. How to be effective without being annoying? It’s a niche and like most salespeople, in order to be good at it you need to be consistent and persistent.


Take a look at these sales statistics:

  • 48% of salespeople never follow up with a prospect

  • 25% of salespeople make a second contact and stop

  • 12% of salespeople only make three contacts and stop

  • Only 10% of salespeople make more than three contacts

  • 2% of sales are made on the first contact

  • 3% of sales are made on the second contact

  • 5% of sales are made on the third contact

  • 10% of sales are made on the fourth contact

  • 80% of sales are made on the fifth to twelfth contact

So what does this tell you? You may be letting sales slip through your fingers and 10% of salespeople are picking those up. Try the tips below to start boosting sales NOW!

  1. Make a point to be consistent and persistent and see how well that pays off.

  2. Are you asking for referrals? 91% of clients say they’ll give a referral but only 11% of salespeople ask for a referral. Start asking for referrals now!

  3. Consider hiring help. Did you know that the average salesperson makes 8 dials per hour and prospects for 6.25 hours to set 1 appointment? Wow! That is extremely low by appointment-setting standards. We typically make an average of 20 calls per hour and have a goal of prospecting for only 1-2 hours to set 1 appointment.

  4. Incorporate email marketing. Personalized emails and emails with the recipient’s first name in the subject line get much higher open rates. If you already have an assistant and she’s not incorporating email marketing have her start now. This along with calling will achieve greater appointment-setting results.

  5. Be personable. It may surprise you to know that when you sell – it’s more about tone and less about what you are saying.

No matter what your profession is – there’s always room for improvement.


- Danae

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