Nurturing prospective clients can be a powerful way to grow your business—when done right! My team and I have mastered the art of staying on their radar without being overbearing. So, what’s our approach? While every industry is different, here’s how I effectively follow up when promoting our scheduling and marketing services:
I make the first contact via email, LinkedIn, or by phone.
If there's no response, I follow up after one week.
If there’s still no reply, I follow up again after another week.
No response? I add them to my list of prospects to check in with after a month.
If they’re still quiet, I move them to my quarterly list, following up every few months until they either become a client or ask to be removed.
I’ve landed business from people I’ve dripped on over six months, a year, and even two years. If they’re not interested, they’ll let me know—and I’ll honor that and remove them from my list.
Of course, my team handles this a bit differently due to the nature of appointment-setting services, but the principle remains: the key is consistency without crossing the line into being pushy or harassing prospective clients. We don’t bombard anyone multiple times a day. After all, we’re aiming for steady, valuable contact, not overwhelming pressure.
Now, it’s not just about how often you follow up or drip—it’s about what you say in the messages you drip that makes the difference in effectiveness.
Here’s the secret: YOU NEED A HOOK!
What problem are you solving for your client? What makes your offer stand out from others? Why should they care? I make sure my prospects understand that I offer valuable services designed to save them time, boost their revenue, and simplify their business operations.
If they don’t need my help right now, I simply let them know I’ll follow up from time to time to check if their situation has changed. Timing is everything, and you never know when a potential client might need what you’re offering.
When done right, consistent and well-timed drips can result in a high return—positive feedback, new business, and long-term relationships. The trick is finding the right balance—too much, and it becomes overwhelming; too little, and they forget about you. So get organized, create a plan, and start dripping!
—Danae Branson
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