Today, many businesses struggle with coming up with effective ways to get their business name in front of people. As business owners, we want to be seen and although we may not be competing with each other in a service and/or product sense, we are competing with each other for attention. So, what are some great ways to stay in front of people?
T-shirts, hats, and totes. Wear your business name and wear it proudly. Give your customers/clients, friends, family, neighbors, or anyone really something that they can wear, and men notice hats, especially if these items are appealing! Whether you’re on vacation, at a ballgame, or just running errands, a little promo will help spread the word.
Sponsorships. I’m not promoting sponsoring something just for the recognition, but for when you sponsor something near and dear to your heart, your business name typically is mentioned somewhere and that bit of advertising for your company is a nice little perk. What are you passionate about? What would you like to see growing and thriving? Donate to the football stadium, little league field, your school, or youth groups. Being charitable is a good thing, you are helping others.
Mailers. If done right, mailers actually work. I know businesses I’ve called because of a mailer before and I’m sure maybe you have too. If they are eye-catching and provide a solid message; for example, a solution to a problem – you may be surprised how much exposure you can get from mailers. Be sure to include a call to action. And YES, people still do mailers today!
Advertise on social media. I know people who have received a ton of business from advertising on Facebook, Twitter, and in some areas of the country radio. Put your name out there where people are. People are on social media ALL THE TIME! If you spend some money on social media ads, it’s amazing how many people you can reach. As with any advertising make sure you get the biggest bang for your buck and create an ad that is eye-catching and has a call to action. Videos are the most popular way to get attention, so maybe create a video series.
Get mentioned in the media. Figure out what medium best suits your target market and then try to get mentioned in newspapers, local news stations, blogs, magazines, and websites. Write a pitch and send it to editors, journalists, and bloggers. Make sure your pitch suits their magazine, blog, or program. Tell your story – remember your brand, you never know who may be interested in doing a story about you.
When done correctly, all of these options can net you some big business. Hire a professional to help you do things right, otherwise, you could just be wasting your money. I don’t want you wasting money on marketing – waste it on other things – but not marketing! You want to see a return on your investment with your marketing – that’s what you deserve.
The great news is we can help with Marketing and Promotional Items! Just email us at dbranson@eliteschedulingservices.com.
- Danae
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